Sweet C


Click here to listen to "I Prayed", Sweet C's first song for Capsicum.

As a child,Carol “Sweet C” Mahon unsuspectingly found herself involved in music when she was invited to join the junior choir of her church, and music quickly became the cornerstone of her life and ambition. Back then, she would sneak out during evening prayers to attend local dances, enticed by the pulsating rhythms coming from the nearby Gemini Disco and Bia Cuse, then returning just in time to avoid detection. She soon grew comfortable on the microphone doing her own versions of past and current artists. Little did she know then just how much the church, her faith and her commitment to gospel music would one day come back to the center stage of her life.



At 14 Sweet C migrated to the U.S. where she had the opportunity to visit a recording studio and this experience only fueled her desire for a career as a songstress all the more; by the time she was graduated from high school, she was penning her own tunes as well. An invitation to work with Delroy “Callo” Collins of Riddim Track Productions in Jamaica led to the release of her first single, “Man Fi Get Bun” which attracted attention both in Jamaica and overseas. She was soon working with Flames Productions CEO and renowned artist Tony Rebel who, fascinated with her talent, introduced her to Donovan Germaine of Penthouse Records for which she recorded“Where The Culture Gone,” “Natty Dread Paul” and other tunes.



This in turn brought her to the attention of producers like Phillip “Fattis” Burrell and labels like Exterminator Records, Star Trail Records, X-Rated Music and others before the call of family interrupted her career and she returned to the U.S. to take care of her son David, changing her career focus while he attended school to that of a Registered Nurse; but nursing did not fulfill her, and neither did enrolling in pursuit of an online law degree; so she finally returned to her first love – music, co-writing songs with and for Tony Rebel, Steelie and Clevie, Lady G and Noddy Virtue on the Reflections Label for Moses Productions.

 

All the while what was evolving and grew over time was Sweet C’s sense of a personal relationship with God, ultimately guiding her transition from secular music to gospel. “I can't leave Him out of my story. He has brought me through every situation. That's a fact,” says the Kingston-based beauty.



“The night I first heard Sweet C sing, I was driving and listening to DJ Donovan Longmore’s Saturday night Reggae Voyage show on WESU 88.1-FM,” says Capsicum CEO and Director of A&R Roger Meltzer. “Madman” put on “Rise,” a song Sweet C co-wrote with Tony Rebel, “and her voice, her conviction, her command all struck me at once. The song itself, a fusion of dancehall and reggae, could well become the black woman’s anthem, but it was really her voice that blew me away. I had to pull over, call the station and ask him to pull it up (replay it), which he graciously did.



“A few weeks later, I was visiting the show with some new product from our Hartford-based indie and asked Donovan what he could tell me about the artist he called Changiz; he told me she prefers Sweet C and I could probably reach her through Gladstone Moses Wright whom I had met in Jamaica on earlier trips. I followed up and, after more than a few conversations, I sent Sweet C a song I wanted her to record called “I Prayed.” She liked it and we began looking for a companion song she might record. I sent her “Someone To Believe In” and we finally knew what tracks I would build with my co-producer Osborne “Ifield” Joseph and bring to Jamaica in March for her to voice.



“The buzz in anticipation has been electrifying. While visiting reggae stations all over New England, I took “Rise” with me everywhere I went and asked the DJs to give it a spin. Their reaction was the same as mine, and the station switchboards lit up like the White House Christmas tree. I sent it overseas to a number of DJs I respect and their reaction was identical. Feeling the excitement again about working with a rare talent like hers reminds of what it is that brought me into this business, and why I’ve stayed at it so long.”