"The night I first heard Sweet C sing, I was driving and listening to DJ Donovan Longmore’s Saturday night Reggae Voyage show on WESU 88.1-FM,” says Capsicum CEO and Director of A&R Roger Meltzer. “Madman” put on “Rise”, a song Sweet C co-wrote with her mentor Tony Rebel, “and her voice, her conviction, her command all struck me at once. The song itself, a fusion of dancehall and reggae, has gone on to become the black woman’s international anthem, but it was her voice that blew me away."
"I had to pull over, call the station and ask him to replay it, which he graciously did."
“A few weeks later, I was visiting the show with some new product from our Hartford-based indie and asked Donovan what he could tell me about the artist he called Changiz; then he told me she prefers "Sweet C" now and I could probably reach her through Gladstone "Moses" Wright, whom I had met in Jamaica on earlier trips. I followed up and, after more than a few conversations, I sent Sweet C a song I wanted her to record called “I Prayed”. She liked it and we began looking for a companion song she might record. I sent her “Someone To Believe In” and we finally knew what tracks I would build with my co-producers Osborne “Ifield” Joseph and Joseph "Reality" Weekes and bring to Jamaica last May for her to voice. Both songs were co-written by Meltzer and the late Capsicum artist, Sal Anthony. Sweet C nailed them both. "I Prayed" features the incomparable Derrick Barnett on bass and "Reality" on grand piano; "Someone To Believe In" features Anastas "Nas T" Hackett on drums and Val "Dougy" Douglas on bass.
As a child, Carol “Sweet C” Mahon unsuspectingly found herself involved in music when she was invited to join the junior choir of her church, and music quickly became the cornerstone of her life and ambition. Back then, she would sneak out during evening prayers to attend local dances, enticed by the pulsating rhythms coming from the nearby Gemini Disco and Bia Cuse, then returning just in time to avoid detection. She soon grew comfortable on the microphone doing her own versions of past and current artists. Little did she know then just how much the church, her faith and her commitment to gospel music would one day come back to the center stage of her life.
At 14 Sweet C migrated to the U.S. where she had the opportunity to visit a recording studio and this experience only fueled her desire for a career as a songstress all the more; by the time she was graduated from high school, she was penning her own tunes as well. An invitation to work with Delroy “Callo” Collins of Riddim Track Productions in Jamaica led to the release of her first single, “Man Fi Get Bun” which attracted attention both in Jamaica and overseas. She was soon working with Flames Productions CEO and renowned artist Tony Rebel who, fascinated with her talent, introduced her to Donovan Germaine of Penthouse Records for which she recorded “Where The Culture Gone,”“Natty Dread Paul”and other tunes.
This in turn brought her to the attention of producers like Phillip “Fattis” Burrell and labels like Exterminator Records, Star Trail Records, X-Rated Music and others before the call of family interrupted her career and she returned to the U.S. to take care of her son David, changing her career focus while he attended school to that of a Registered Nurse; but nursing did not fulfill her, and neither did enrolling in pursuit of an online law degree; so she finally returned to her first love – music, co-writing songs with and for Tony Rebel, Steelie and Clevie, Lady G and Noddy Virtue on the Reflections label for Moses Productions.
All the while what was evolving and grew over time was Sweet C’s sense of a personal relationship with God, ultimately guiding her transition from secular music to gospel. “I can't leave Him out of my story. He has brought me through every situation. That's a fact,” says the Spanish Town-based beauty.
In "I Prayed," Sweet C acknowledges that God does a much better job directing our lives than we can. In "Someone To Believe In," Sweet C acknowledges she has learned that faith in anyone or anything but God can only bring disappointment and pain.
“While visiting reggae stations all over New England, I took “Rise” with me and asked the DJs to give it a spin.They loved it as much as I did, and the station switchboards lit up like the White House Christmas tree. Then I gave the DJs a preview of the new Capsicum songs Sweet C recorded for me, and the buzz in anticipation has been electrifying!! I sent "Rise" overseas to a number of DJs I respect and their reaction was identical. Feeling the excitement again about working with a rare talent like hers reminds of what it is that brought me into this business, and why I’ve stayed at it so long.”